Shanita Smith, CAE, CiA

Shanita Smith is a strategic, people-centered association professional who blends deep operational expertise with an authentic commitment to community and connection. With more than a decade of experience strengthening membership programs across national organizations, she has led major system migrations, engagement initiatives, and service improvements that elevate value and create a seamless member journey. Shanita is known for approaching complex challenges with clarity, compassion, and data-informed decision-making—always centering the human experience behind every process and program.

Beyond her professional accomplishments, Shanita leads with heart. She is a proud mom, a natural mentor, and a creative spirit who believes that belonging and support are essential to thriving communities. Her work is grounded in empathy, thoughtful communication, and a genuine desire to help others succeed. Whether she’s optimizing operations, designing member experiences, or uplifting colleagues, Shanita brings a warm, steady presence and a strategic mindset that inspires trust and drives meaningful, lasting impact.